take the


Mid-century design decision maker

for a spin!

Boost Your Website's Conversion Rate

this fun tool helps you...

... make  tricky product choices more easily.  

Just tap through a series of design questions to help simplify any product choice.  Use this while you stand in a store holding a new object in your hand ... or to help you narrow your choices on a product website.  Just keep clicking until you get to your answer:

Yes! Buy this for your house! 


Nope!  This one isn't for you!

how to get started ...

Just hold the object in your hand ... or cast a sharp eye on the product web page and start answering the following questions.  .